Our client is a well-established, sizable and popular apparel brand with branches across the globe.

• Formulate and execute marketing strategy in the aspects of product, pricing, positioning for enhancing market exposure and market share.
• Lead a team to effective the day-to-day product marketing activities and bring in to retail stores
• Manage budget and expenditure and forecast/evaluate the ROI of marketing programs
• Identify and develop potential product range towards the brand division objective
• Works closely with sales team and customers to identify the gaps and expectation on product offering
• Manage the product life cycle and establish necessary marketing plan to enhance the sell-in performance towards the business objective