Our client is a luxury fashion retailer and distributing various brands in the region.

• Formulate marketing strategies and define marketing calendar with holistic plans for brand positioning, product launching, CRM, etc.
• Analyze competitive activities and market trend to define and formulate CRM strategies and programs
• Supervise the Marketing Team and Visual Merchandising Team to effective the day-to-day operations with the objectives to enhance the brand image and awareness
• Initiate and pilot the planning, execution and measurement of marketing initiatives including ATL & BTL advertising, loyalty programs, digital branding programs, etc.
• Work closely with various functional teams to effective the marketing strategies as well as ensure the execution achieves the goals and objectives
• Responsible for budget planning and forecasting as well as manage the A&P expenses and ensure the resources all utilized effectively and properly