Our client is a sizable MNC owning multi-luxury beauty brands with business around the world.

• Formulate short to long terms’ marketing plan for product launch with 360 degree consideration and striking ideas
• Conduct market research and benchmarking in the aspects of market trends, consumer behavior, competitors’ activities, etc to identify product marketing and pricing strategies and potential market opportunities
• Execute all round product promotion activities and campaigns as well as integrate with the trade marketing and CRM programs
• Evaluate and analyse the effectiveness of each activity and hence to provide insights for further action plan and/or enhancement
• Work closely with sales team and external business partners to ensure the effectiveness of each campaign towards the same objective
• Compile various reports for management review